Collection: Eyes

Elevate your eye makeup routine with PureVantage’s expertly curated collection, designed to enhance and define your natural beauty. From rich mascaras and precise eyeliners to nourishing eye primers, each product blends premium quality with everyday practicality. Whether you're crafting a subtle day look or a bold evening statement, PureVantage offers trusted essentials that deliver lasting comfort and stunning results. Experience the perfect balance of innovation and elegance for eyes that truly captivate.

ETUDE Color My Brows, Brow Mascara, 3D Natural Coloring, Beeswax & Carnauba Wax, Moisturizing Brow Care, Eyebrow tint, Soft Gel Texture, Korean Makeup, Beauty, Blondie Brown (0.152 Fl Oz)

ETUDE Color My Brows, Brow Mascara, 3D Natural Coloring, Beeswax & Carnauba Wax, Moisturizing Brow Care, Eyebrow tint, Soft Gel Texture, Korean Makeup, Beauty, Blondie Brown (0.152 Fl Oz)

Regular price $14.99 USD

Regular price $14.99 USD Sale price
Unit price per
ETUDE Color My Brows, Brow Mascara, 3D Natural Coloring, Beeswax & Carnauba Wax, Moisturizing Brow Care, Eyebrow tint, Soft Gel Texture, Korean Makeup, Beauty, Red Brown (0.152 Fl Oz)

ETUDE Color My Brows, Brow Mascara, 3D Natural Coloring, Beeswax & Carnauba Wax, Moisturizing Brow Care, Eyebrow tint, Soft Gel Texture, Korean Makeup, Beauty, Red Brown (0.152 Fl Oz)

Regular price $14.99 USD

Regular price $14.99 USD Sale price
Unit price per
6 Colors Fluorescent Mascara, Glow Colored Mascara, Parties, Weddings, Stage Use, Party Night, Halloween Christmas Parties, High Pigmented, Apply to Eyelashes/Eyebrows/Hair (Purple)

6 Colors Fluorescent Mascara, Glow Colored Mascara, Parties, Weddings, Stage Use, Party Night, Halloween Christmas Parties, High Pigmented, Apply to Eyelashes/Eyebrows/Hair (Purple)

Regular price $13.49 USD

Regular price $13.49 USD Sale price
Unit price per
6 Colors Fluorescent Mascara, Glow Colored Mascara, Parties, Weddings, Stage Use, Party Night, Halloween Christmas Parties, High Pigmented, Apply to Eyelashes/Eyebrows/Hair (Orange)

6 Colors Fluorescent Mascara, Glow Colored Mascara, Parties, Weddings, Stage Use, Party Night, Halloween Christmas Parties, High Pigmented, Apply to Eyelashes/Eyebrows/Hair (Orange)

Regular price $13.49 USD

Regular price $13.49 USD Sale price
Unit price per
6 Colors Fluorescent Mascara, Glow Colored Mascara, Parties, Weddings, Stage Use, Party Night, Halloween Christmas Parties, High Pigmented, Apply to Eyelashes/Eyebrows/Hair (Pink)

6 Colors Fluorescent Mascara, Glow Colored Mascara, Parties, Weddings, Stage Use, Party Night, Halloween Christmas Parties, High Pigmented, Apply to Eyelashes/Eyebrows/Hair (Pink)

Regular price $13.49 USD

Regular price $13.49 USD Sale price
Unit price per
6 Colors Fluorescent Mascara, Glow Colored Mascara, Parties, Weddings, Stage Use, Party Night, Halloween Christmas Parties, High Pigmented, Apply to Eyelashes/Eyebrows/Hair (Yellow)

6 Colors Fluorescent Mascara, Glow Colored Mascara, Parties, Weddings, Stage Use, Party Night, Halloween Christmas Parties, High Pigmented, Apply to Eyelashes/Eyebrows/Hair (Yellow)

Regular price $13.49 USD

Regular price $13.49 USD Sale price
Unit price per
6 Colors Fluorescent Mascara, Glow Colored Mascara, Parties, Weddings, Stage Use, Party Night, Halloween Christmas Parties, High Pigmented, Apply to Eyelashes/Eyebrows/Hair (Green)

6 Colors Fluorescent Mascara, Glow Colored Mascara, Parties, Weddings, Stage Use, Party Night, Halloween Christmas Parties, High Pigmented, Apply to Eyelashes/Eyebrows/Hair (Green)

Regular price $13.49 USD

Regular price $13.49 USD Sale price
Unit price per
6 Colors Fluorescent Mascara, Glow Colored Mascara, Parties, Weddings, Stage Use, Party Night, Halloween Christmas Parties, High Pigmented, Apply to Eyelashes/Eyebrows/Hair (Blue)

6 Colors Fluorescent Mascara, Glow Colored Mascara, Parties, Weddings, Stage Use, Party Night, Halloween Christmas Parties, High Pigmented, Apply to Eyelashes/Eyebrows/Hair (Blue)

Regular price $13.49 USD

Regular price $13.49 USD Sale price
Unit price per
e.l.f. Wow Brow Gel, Volumizing, Buildable, Wax-Gel Hybrid, Creates Full, Voluminous-Looking Brows, Locks Brow Hairs In Place, Brunette

e.l.f. Wow Brow Gel, Volumizing, Buildable, Wax-Gel Hybrid, Creates Full, Voluminous-Looking Brows, Locks Brow Hairs In Place, Brunette

Regular price $9.00 USD

Regular price $9.00 USD Sale price
Unit price per
e.l.f. Wow Brow Gel, Volumizing, Buildable, Wax-Gel Hybrid, Creates Full, Voluminous-Looking Brows, Locks Brow Hairs In Place, Taupe

e.l.f. Wow Brow Gel, Volumizing, Buildable, Wax-Gel Hybrid, Creates Full, Voluminous-Looking Brows, Locks Brow Hairs In Place, Taupe

Regular price $9.00 USD

Regular price $9.00 USD Sale price
Unit price per
e.l.f. Wow Brow Gel, Volumizing, Buildable, Wax-Gel Hybrid, Creates Full, Voluminous-Looking Brows, Locks Brow Hairs In Place, Deep Brown

e.l.f. Wow Brow Gel, Volumizing, Buildable, Wax-Gel Hybrid, Creates Full, Voluminous-Looking Brows, Locks Brow Hairs In Place, Deep Brown

Regular price $9.00 USD

Regular price $9.00 USD Sale price
Unit price per
e.l.f. Wow Brow Gel, Volumizing, Buildable, Wax-Gel Hybrid, Creates Full, Voluminous-Looking Brows, Locks Brow Hairs In Place, Neutral Brown

e.l.f. Wow Brow Gel, Volumizing, Buildable, Wax-Gel Hybrid, Creates Full, Voluminous-Looking Brows, Locks Brow Hairs In Place, Neutral Brown

Regular price $9.00 USD

Regular price $9.00 USD Sale price
Unit price per
Tinted Thickening Brow Mascara,Brow Fast Sculpt,Waterproof, Transfer-proof, Brush to Fill in Eyebrows and Cover Gray Hairs - Cruelty Free - Light Medium Brown (2pcs 08 Black)

Tinted Thickening Brow Mascara,Brow Fast Sculpt,Waterproof, Transfer-proof, Brush to Fill in Eyebrows and Cover Gray Hairs - Cruelty Free - Light Medium Brown (2pcs 08 Black)

Regular price $11.97 USD

Regular price $11.97 USD Sale price
Unit price per
Tinted Thickening Brow Mascara,Brow Fast Sculpt,Waterproof, Transfer-proof, Brush to Fill in Eyebrows and Cover Gray Hairs - Cruelty Free - Light Medium Brown (1pc 04 Rich Auburn)

Tinted Thickening Brow Mascara,Brow Fast Sculpt,Waterproof, Transfer-proof, Brush to Fill in Eyebrows and Cover Gray Hairs - Cruelty Free - Light Medium Brown (1pc 04 Rich Auburn)

Regular price $10.47 USD

Regular price $10.47 USD Sale price
Unit price per
Tinted Thickening Brow Mascara,Brow Fast Sculpt,Waterproof, Transfer-proof, Brush to Fill in Eyebrows and Cover Gray Hairs - Cruelty Free (2pcs 01 Taupe &08 Black)

Tinted Thickening Brow Mascara,Brow Fast Sculpt,Waterproof, Transfer-proof, Brush to Fill in Eyebrows and Cover Gray Hairs - Cruelty Free (2pcs 01 Taupe &08 Black)

Regular price $10.49 USD

Regular price $10.49 USD Sale price
Unit price per
Tinted Thickening Brow Mascara,Brow Fast Sculpt,Waterproof, Transfer-proof, Brush to Fill in Eyebrows and Cover Gray Hairs - Cruelty Free (2pcs 07 Espresso &09 transparent)

Tinted Thickening Brow Mascara,Brow Fast Sculpt,Waterproof, Transfer-proof, Brush to Fill in Eyebrows and Cover Gray Hairs - Cruelty Free (2pcs 07 Espresso &09 transparent)

Regular price $11.97 USD

Regular price $11.97 USD Sale price
Unit price per

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Collection: Eyes

ETUDE Color My Brows, Brow Mascara, 3D Natural Coloring, Beeswax & Carnauba Wax, Moisturizing Brow Care, Eyebrow tint, Soft Gel Texture, Korean Makeup, Beauty, Blondie Brown (0.152 Fl Oz)

ETUDE Color My Brows, Brow Mascara, 3D Natural Coloring, Beeswax & Carnauba Wax, Moisturizing Brow Care, Eyebrow tint, Soft Gel Texture, Korean Makeup, Beauty, Blondie Brown (0.152 Fl Oz)

ETUDE Color My Brows, Brow Mascara, 3D Natural Coloring, Beeswax & Carnauba Wax, Moisturizing Brow Care, Eyebrow tint, Soft Gel Texture, Korean Makeup, Beauty, Red Brown (0.152 Fl Oz)

ETUDE Color My Brows, Brow Mascara, 3D Natural Coloring, Beeswax & Carnauba Wax, Moisturizing Brow Care, Eyebrow tint, Soft Gel Texture, Korean Makeup, Beauty, Red Brown (0.152 Fl Oz)

6 Colors Fluorescent Mascara, Glow Colored Mascara, Parties, Weddings, Stage Use, Party Night, Halloween Christmas Parties, High Pigmented, Apply to Eyelashes/Eyebrows/Hair (Purple)

6 Colors Fluorescent Mascara, Glow Colored Mascara, Parties, Weddings, Stage Use, Party Night, Halloween Christmas Parties, High Pigmented, Apply to Eyelashes/Eyebrows/Hair (Purple)

6 Colors Fluorescent Mascara, Glow Colored Mascara, Parties, Weddings, Stage Use, Party Night, Halloween Christmas Parties, High Pigmented, Apply to Eyelashes/Eyebrows/Hair (Orange)

6 Colors Fluorescent Mascara, Glow Colored Mascara, Parties, Weddings, Stage Use, Party Night, Halloween Christmas Parties, High Pigmented, Apply to Eyelashes/Eyebrows/Hair (Orange)

6 Colors Fluorescent Mascara, Glow Colored Mascara, Parties, Weddings, Stage Use, Party Night, Halloween Christmas Parties, High Pigmented, Apply to Eyelashes/Eyebrows/Hair (Pink)

6 Colors Fluorescent Mascara, Glow Colored Mascara, Parties, Weddings, Stage Use, Party Night, Halloween Christmas Parties, High Pigmented, Apply to Eyelashes/Eyebrows/Hair (Pink)

6 Colors Fluorescent Mascara, Glow Colored Mascara, Parties, Weddings, Stage Use, Party Night, Halloween Christmas Parties, High Pigmented, Apply to Eyelashes/Eyebrows/Hair (Yellow)

6 Colors Fluorescent Mascara, Glow Colored Mascara, Parties, Weddings, Stage Use, Party Night, Halloween Christmas Parties, High Pigmented, Apply to Eyelashes/Eyebrows/Hair (Yellow)

6 Colors Fluorescent Mascara, Glow Colored Mascara, Parties, Weddings, Stage Use, Party Night, Halloween Christmas Parties, High Pigmented, Apply to Eyelashes/Eyebrows/Hair (Green)

6 Colors Fluorescent Mascara, Glow Colored Mascara, Parties, Weddings, Stage Use, Party Night, Halloween Christmas Parties, High Pigmented, Apply to Eyelashes/Eyebrows/Hair (Green)

6 Colors Fluorescent Mascara, Glow Colored Mascara, Parties, Weddings, Stage Use, Party Night, Halloween Christmas Parties, High Pigmented, Apply to Eyelashes/Eyebrows/Hair (Blue)

6 Colors Fluorescent Mascara, Glow Colored Mascara, Parties, Weddings, Stage Use, Party Night, Halloween Christmas Parties, High Pigmented, Apply to Eyelashes/Eyebrows/Hair (Blue)

e.l.f. Wow Brow Gel, Volumizing, Buildable, Wax-Gel Hybrid, Creates Full, Voluminous-Looking Brows, Locks Brow Hairs In Place, Brunette

e.l.f. Wow Brow Gel, Volumizing, Buildable, Wax-Gel Hybrid, Creates Full, Voluminous-Looking Brows, Locks Brow Hairs In Place, Brunette

e.l.f. Wow Brow Gel, Volumizing, Buildable, Wax-Gel Hybrid, Creates Full, Voluminous-Looking Brows, Locks Brow Hairs In Place, Taupe

e.l.f. Wow Brow Gel, Volumizing, Buildable, Wax-Gel Hybrid, Creates Full, Voluminous-Looking Brows, Locks Brow Hairs In Place, Taupe

e.l.f. Wow Brow Gel, Volumizing, Buildable, Wax-Gel Hybrid, Creates Full, Voluminous-Looking Brows, Locks Brow Hairs In Place, Deep Brown

e.l.f. Wow Brow Gel, Volumizing, Buildable, Wax-Gel Hybrid, Creates Full, Voluminous-Looking Brows, Locks Brow Hairs In Place, Deep Brown

e.l.f. Wow Brow Gel, Volumizing, Buildable, Wax-Gel Hybrid, Creates Full, Voluminous-Looking Brows, Locks Brow Hairs In Place, Neutral Brown

e.l.f. Wow Brow Gel, Volumizing, Buildable, Wax-Gel Hybrid, Creates Full, Voluminous-Looking Brows, Locks Brow Hairs In Place, Neutral Brown

Tinted Thickening Brow Mascara,Brow Fast Sculpt,Waterproof, Transfer-proof, Brush to Fill in Eyebrows and Cover Gray Hairs - Cruelty Free - Light Medium Brown (2pcs 08 Black)

Tinted Thickening Brow Mascara,Brow Fast Sculpt,Waterproof, Transfer-proof, Brush to Fill in Eyebrows and Cover Gray Hairs - Cruelty Free - Light Medium Brown (2pcs 08 Black)

Tinted Thickening Brow Mascara,Brow Fast Sculpt,Waterproof, Transfer-proof, Brush to Fill in Eyebrows and Cover Gray Hairs - Cruelty Free - Light Medium Brown (1pc 04 Rich Auburn)

Tinted Thickening Brow Mascara,Brow Fast Sculpt,Waterproof, Transfer-proof, Brush to Fill in Eyebrows and Cover Gray Hairs - Cruelty Free - Light Medium Brown (1pc 04 Rich Auburn)

Tinted Thickening Brow Mascara,Brow Fast Sculpt,Waterproof, Transfer-proof, Brush to Fill in Eyebrows and Cover Gray Hairs - Cruelty Free (2pcs 01 Taupe &08 Black)

Tinted Thickening Brow Mascara,Brow Fast Sculpt,Waterproof, Transfer-proof, Brush to Fill in Eyebrows and Cover Gray Hairs - Cruelty Free (2pcs 01 Taupe &08 Black)

Tinted Thickening Brow Mascara,Brow Fast Sculpt,Waterproof, Transfer-proof, Brush to Fill in Eyebrows and Cover Gray Hairs - Cruelty Free (2pcs 07 Espresso &09 transparent)

Tinted Thickening Brow Mascara,Brow Fast Sculpt,Waterproof, Transfer-proof, Brush to Fill in Eyebrows and Cover Gray Hairs - Cruelty Free (2pcs 07 Espresso &09 transparent)